Refine your marketing efforts with Personalized URLs.

By integrating variable data printing with a personalized URL (PURL), BAM! Direct helps clients utilize web-based marketing tools with embedded strategy to create direct marketing more powerful, more response-driven than ever possible.

BAM! Direct takes personalized direct mail not just to the next, but to the highest level of response. Using database driven technology, not only is each direct marketing piece customized with variable text and graphics, but with a personalized website (PURL) as well.

Imagine being able to refine marketing efforts, change core offerings and adjust marketing messages to appeal to your highly targeted list of potential customers. How powerful would that ability be to your company? Response trends confirm that the more personalized and relevant a communication piece is, the greater the response. And clearly, prospects visit websites more frequently to gain greater depth of information, for a credibility check, and to respond to an offer.

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	One-to-One Personalized Marketing.

By driving responders to a completely personalized landing page (PURL), BAM! Direct helps clients measure response immediately. PURLs take the guess work out of effectiveness and put the power of marketing metrics into your hands. Metrics that have meaning to your company and can translate into other marketing efforts that drive profitability.

With the saturation of Internet based usage, it’s increasingly difficult for companies to use web-based direct response marketing to reach intended targets because the volume of “noise” on the Web. Many companies simply rely on the number of increased page views from their web stats to capture effectiveness, and as many discovered, page view counts are hardly an effective metric.

Let BAM! Direct Integrate Personalized URLs into Your Campaigns for Maximized Response:

		Personalized URLs integrate with personalized direct marketing efforts and immediately track response rates.
		Personalized URLs are a personalized approach to up selling and enhance user experience.
		Personalized URLs are fully customized based on user preferences and offer relevance.
		Personalized URLs include real time response metrics that can be monitored, tracked and analyzed for future initiatives.
		Personalized URLs make it easy to evaluate which offers to which consumers represents the best ROI to your company.

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