variable data printing and purls : BAM! Direct, Inc.

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What Is Variable Data Printing?

Variable Data Printing or VDP (also known as Variable Information Printing, or VIP) is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next without stopping or slowing down the press, using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable Data Printing is mainly used for direct marketing, customer relationship management and advertising.

The technique is a direct outgrowth of digital printing, which harnesses computer databases and digital presses to create high-quality, full color documents, with a look and feel comparable to conventional offset printing.

Variable Data Printing enables the mass customization of documents via digital print technology, as opposed to the 'mass-production' of a single document using offset lithography. Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized messages for each customer.

From Wikipedia, the free encyclopedia

Make Your Direct Marketing Personal


Refine your marketing efforts with PURLs.

By integrating variable data printing with a personalized URL (PURL), BAM! Direct helps clients utilize web-based marketing tools with embedded strategy to create direct marketing more powerful, more response-driven than ever possible.

BAM! Direct takes personalized direct mail not just to the next, but to the highest level of response. Using database driven technology, not only is each direct marketing piece customized with variable text and graphics, but with a personalized website (PURL) as well.

Measure User Experiences With Simple Database Technologies

Imagine being able to refine marketing efforts, change core offerings and adjust marketing messages to appeal to your highly targeted list of potential customers. How powerful would that ability be to your company? Response trends confirm that the more personalized and relevant a communication piece is, the greater the response. And clearly, prospects visit websites more frequently to gain greater depth of information, for a credibility check, and to respond to an offer.

PURLs Add Significant Thrust to One-to-One Marketing


	One-to-One Personalized Marketing.

By driving responders to a completely personalized landing page (PURL), BAM! Direct helps clients measure response immediately. PURLs take the guess work out of effectiveness and put the power of marketing metrics into your hands. Metrics that have meaning to your company and can translate into other marketing efforts that drive profitability.

With the saturation of Internet based usage, it’s increasingly difficult for companies to use web-based direct response marketing to reach intended targets because the volume of “noise” on the Web. Many companies simply rely on the number of increased page views from their web stats to capture effectiveness, and as many discovered, page view counts are hardly an effective metric.

Let BAM! Direct Integrate PURLs into Your Campaigns for Maximized Response:

		PURLs integrate with personalized direct marketing efforts and immediately track response rates.
		PURLs are a personalized approach to up selling and enhance user experience.
		PURLs are fully customized based on user preferences and offer relevance.
		PURLs include real time response metrics that can be monitored, tracked and analyzed for future initiatives.
		PURLs make it easy to evaluate which offers to which consumers represents the best ROI to your company.

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