BAM! Direct, Inc. A Direct Marketing Agency
BAM! Direct, Inc.
About BAM! Direct, Inc.
Contact BAM! Direct, Inc.
  Web-To-Print Solutions
Direct Mail Campaigns
Personalized Direct Response Marketing
ROI Real Time Dashboards
Direct Marketing Web Services


what is web-to-printWhat Is Direct Mail Marketing?

Direct marketing is a sub-discipline of marketing focused on driving purchases that can be attributed to a specific "call-to-action". Direct marketing is distinguished from other marketing efforts by its emphasis on trackable, measurable results (known as "response" in the industry) regardless of medium.

Direct marketers use a variety of media including catalogs, postcards, statement inserts, card packs, magazines and other mail. Direct marketers also use media such as door hangers, package inserts, magazines, newspapers, radio, television, email, internet banner ads, pay-per-click ads, billboards, transit ads, etc. If the ad in the medium asks the prospect to take a specific action--call an 800 number, visit a website, return a response card, place an order, complete a survey, etc.--then the effort is considered to be direct marketing.

From Wikipedia, the free encyclopedia

what is web-to-printMore Direct Mail Marketing Links ...

What's The Advantage of Direct Mail Marketing?
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Targeted Direct Mail Campaigns Yield Results
Direct mail campaign solutions at your finger tips!  
Reach highly targeted
potential customers with
Direct Mail campaigns.

One of the most powerful tools in marketing is direct mail. Direct mail gives companies the ability to be dynamic in reaching highly targeted potential customers. While some have argued that direct mail generally averages a 1% - 5% response rate – the question really is – can you identify highly qualified prospects for your campaign and deliver ROI.

Direct mail, done right, can.

Direct mail is an integral component to any targeted marketing program, and is here to stay. Email marketing, or using broadcast media to drive traffic to a website, simply cannot subsist without direct mail as a key component. Integrating multiple channels, including direct mail, is what delivers marketing thrust.

Intelligent Technology with Strategic Purpose

BAM! Direct creates strategic, highly targeted direct mail campaigns utilizing database technologies that blow the doors off traditional campaigns of prior years. BAM! Direct resides on the cusp of current technologies that can be applied to solid direct mail strategies to deliver increased qualified response.

Your Business Goals are the Driver
  A direct mail campaign solution for any business!
  Reach your business goals with a strategic
marketing campaign.

With your business goals guiding us, we develop measurable direct mail efforts to ensure campaign success. The metrics behind the direct mail campaign are equally as important as the pieces developed for the campaign. It’s simply not enough to send attractive communications if it doesn’t translate into sales opportunities for your company. BAM! Direct focuses on direct mail campaigns that generate real results. The kind of results that are visible on a balance sheet.

BAM! Direct can craft a Direct Mail campaign for your
company with this is mind:

  Strategic – integrated with overall business and marketing objectives.
  Creative – that is relevant, compelling, well written and designed.
  Targeted – reaching those prospects with the greatest propensity to respond.
  Measured Results – crafted to drive response and measurable results.
  Budget – planned to maximize the effectiveness of every dollar you put into your initiative.

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Contact us today to discuss how a strategically driven direct mail campaign can earn your business more business.
web-to-print solutions | direct mail campaigns | personalized urls | ROI real time campaign dashboards | cross media marketing
about us | contact us | sitemap | home

3651 Peachtree Parkway, Suite E-211 | Suwanee, GA 30024
phone : 678.947.1943 | fax : 678.947.3562

Cross Media Marketing Tools   YAHOO Local
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Increase Response Rates of Personalized Cross Media Marketing Campaigns   Direct Marketing Assoc.
Multi-Channel Marketing Utilizes Personal URLs for Conversion   Super Pages
Why Personalized URL Cross Media Marketing Can Increase Your Response Rate    

Targeted Cross-Media Marketing:
Test it, Measure it. Know what works.

Strategically integrate your direct marketing channels:
Direct Mail, Email, PURLs, QR Codes, SMS, SEO Organic-Search Websites

© 1999 BAM! Direct, Inc. All rights reserved.
DMA Member. The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques.